AdMonsters Technical Forums

See also: registration – agenda – sponsorship – schedule

Background

The role of of the ad operations executive used to be, if not simple, at least straightforward. There were the technical issues (can my ad server deliver these impressions?) and the operational ones (is my trafficking team delivering?). As the industry has grown so have the responsibilities of the ad ops department. It is now not uncommon for an advertising operations team at an online media owner or agency to be composed of more than a dozen people with varying responsibilities led by a Senior Director or Vice President of ad operations. These teams often have a wide spectrum of responsibilities.

To name just a few of these:

Inventory & Yield Management
Rich Media & Ad Technology Specialist
Mobile Marketing
Behavioral Targeting
Challenges of Advertising in User Generated Content (UGC) Environments
System and Platform Integration
Video Advertising Operations

If you have other ideas for topics, please contact us to let us know.

The Technical Forums

AdMonsters, as the only professional association exclusively dedicated to improving online advertising operations, is uniquely positioned to deliver a series of technical workshops and forums to address these topics.

Our new "tech forums" will provide a series of targeted forums to explore the complex technical and operational issues surrounding these areas of particular concern to operations teams. As always, the focus will be to determine near term, tactical solutions to the issues, identify key vendors who are addressing the issue, and set best practices around the technology.

Tech Forums are small (20 — 25 attendees) events composed of leaders in online advertising operations. By maintaining a limit on the number of attendees, we feel that we'll be able to make significant progress in the area being explored. The day will be composed of a mixture of short member presentations outlining the key challenges, moderated discussion, networking time, and vendor workshops.

Sponsorship

Very limited sponsorships are available for the tecnical forums. Please e-mail us if you'd be interested in discussing sponsoring one of our upcoming technical forums.

Upcoming Technical Forum events

Warning: Invalid argument supplied for foreach() in /var/www/vhosts/admonsters.org/httpdocs/tf/index.php on line 69

Event	Sponsors	Registration