Ad Operations & Technology Consulting Services
AdMonsters is proud to announce the availability of our Ad Operations & Technology Consulting Services.Contact us directly for further information and a detailed proposal for your project
People
AdMonsters consulting staff have unmatched depth in the field, and we bring a unique set of skills and qualifications to bear on your project. We have on-the-job experience in ad operations and technology going back to 1996 covering a broad range of specialties, including:
- Software system architecture and system integration
- Requirements analysis and solution selection, including buy vs. build and software vs. ASP decision-making
- Ad serving systems, including proprietary systems, open source software, and off-the-shelf systems
- Ad operations group management: staffing, training, roles, compensation, career development
- Ad operations-related management issues: reporting structure, compensation, relations with other departments
- Ad server migration, and multi-site and network integration
- Ad operations processes, workflow, and effiency
- Segmentation and targeting (including user, demographic, behavioral and other types of targeting)
- Inventory and yield management. Ad products and pricing.
- Database architecture, reporting, and data warehousing
- Rich media and other media types, including video
- Balancing editorial and advertising; managing user experience.
- Ad networks
- External processes, relations with agencies and advertisers, T's & C's
- How standardization and innovation can (actually, must) co-exist
- System configuration, scaling, tuning, and customization. Vendor relations.
Focus
Our exclusive focus on online advertising operations and technology and on real-world solutions means that we don't waste time with esoteric methodology, obsolete standards and guidelines, or try to sell you "solutions" developed for another industry. Our work with you is always aimed at maximizing the profitability of your online advertising business. Often, the best 'technical solution' involves less (or even no) technology – the key is in-depth understanding of the problem, based on real-world experience.
Leadership
As the only professional association exclusively dedicated to leaders in online advertising operations and technology, AdMonsters was founded by ad operations leaders for ad operations leaders. With our continually expanding program of conferences, training, and other services, we remain dedicated to our original mission of elevating the field of online ad operations, and of maximizing the profitability of online advertising.
Services
Whether you require short-term assistance or ongoing support for a major project, an AdMonsters consultant has the knowledge, experience and tools to help your company solve just about any problem in online ad operations, to help you achive competitive differentiation based on your unique content, and to maximize the profitability of your online advertising business.Some example projects include:
- Help you build or grow your ad operations department;
- Analyze and optimize a specific workflow process or bottleneck
- Help define requirements and select or develop a solution for a specific business problem
- Assist with the integration of new technology into your existing ad technology platform
- Bring your ad operations in-house (or help you outsource!)
- Help you with a system transition (e.g. from one ad server system to another)
- Facilitate custom training programs for your employees.
In-house training programs
As an adjunct to our existing training programs and our consulting services, we also offer custom training courses tailored to your specific needs, delivered on-site at your offices.Whether you have a group of four or forty, =on-site training is a cost-effective way to get your staff up to speed and ensure that they're working at maximum effectiveness for your organization. We'll work with you to develop a training solution designed specifically for the needs of your ad operations team.