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Publisher Forum US XIX
see also: sponsorship — agenda — Publisher Forum Overview
Publisher Forum US XIX will be held Aug 17, 2008
AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology.
AdMonsters bi-annual US Publisher Forums
bring together 100 senior leaders in online ad operations to address common issues facing the
entirety of the advertising operations community in a unique round-table format.
Designed exclusively for managers, decision makers, and decision influencers, AdMonsters publisher forums are a vital tool to ensure the continued success of your team.
While other conferences focus on broader issues facing the digital marketing community, our belief is that bigger isn't always better. Our laser focus on the specific challenges facing advertising operations on-line allow us to uncover immediate, tactical steps you can take to help your company maximize profit margin. If you run an ad operations team, you do not want to miss this event.
Topics & Conference Format
The conference format for Publisher Forum US XIX will run three full days, beginning with a Sunday evening reception on Aug 17, 2008 and concluding on Wednesday about 5pm.Keynote Address
AdMonsters is pleased to announce that the keynote address, "Building & Growing a Scalable Service Organization" will be delivered by Joslyn Moore, Senior Director, Service Operations at Microsoft.
Ms. Moore's keynote will examine the key components of a scalable service organization. During the talk she will address successful strategies for building, managing and maintaining a high quality service organization. Key pillars include the right organizational design, a strong people plan & customer focused technology investments.As the Senior Director of the Service & Operational Readiness Team (SORT), Joslyn Moore is responsible for the end to end business readiness & operational iteration of Microsoft's $3B global advertising business. Her organization includes teams leading service operations planning & learning development across both the media (search & display) and publisher lines of business within Microsoft Advertising’s Audience & Publisher Solutions division (APS). Joslyn joined Microsoft in April of 2003 after spending 5 years working in various roles within the advertising services group at the Walt Disney Company.
Agenda & Topics
The agenda for the Publisher Forum is comprised of attendee-led sessions on a wide variety of ad operations and technology topics.Below are examples of topics addressed at previous conferences:
Further details on the agenda will become available as we approach the date of the conference.
Please see the last US Publisher Forum conference agenda for an example: AdMonsters Publisher Forum US XVIII
Sample Agenda
| Sun, August 17 | ||
| 5:15 - 6:00 PM | Session Leaders Pre-Meeting | |
| 6:00 - 8:00 PM | Welcome Reception | |
Mon, August 18 |
||
| 8:00 - 9:00 AM | Breakfast | |
| 9:00 - 9:30 AM | Welcome to AdMonsters | |
| 9:30 - 10:15 AM | Group Introductions | |
| 10:15 - 10:50 AM | Keynote Address | |
| 10:50 - 11:15 AM | Morning Break | |
| 11:15 - 12:00 PM | Bigger Budgets, Same People: Managing Scale | |
| 12:00 - 12:30 PM | Ad Insertion Technologies in Emerging Platforms | |
| 12:30 - 1:30 PM | Member Lunch |
|
| 1:30 - 1:45 PM | Organize Wednesday Breakout Sessions |
|
| 1:45 - 2:30 PM | Half Group Sessions |
|
| 2:30 - 3:15 PM | Half Group Sessions |
|
| 3:15 - 3:45 PM | Afternoon Break | |
| 3:45 - 4:30 PM | Half Group Sessions |
|
| 4:30 - 5:15 PM | Report in from Executive Summit & Half Group Sessions | |
| 6:00 - 8:00 PM | "Speed Dating" Reception | |
| 8:00 - 10:00 PM | Dinner w/ Sponsors | |
Tues., August 19 |
||
| 8:00 - 9:00 AM | Breakfast |
|
| 9:00 - 10:00 AM | Platinum Sponsor Workshop | |
| 10:05 - 10:25 AM | Ruby Sponsor Technical Flash Session | |
| 10:25 - 10:45 AM | Morning Break | |
| 10:45 - 11:05 AM | Ruby Sponsor Technical Flash Session | |
| 11:15 - 12:00 PM | Platinum, Ruby & Gold Sponsor Breakouts |
|
| 12:00 - 1:00 PM | Lunch | |
| 1:30 - 5:00 PM | Off-site Activity |
|
| 7:15 - 10:30 PM | Members' Dinner | |
Wed., August 20 |
||
| 8:00 - 9:00 AM | Breakfast | |
| 9:00 - 9:45 AM | AdMonsters Group Business | |
| 9:45 - 10:30 AM | Optimizing Remnant Inventory & Network Deals | |
| 10:30 - 11:15 AM | Small-Group Breakouts | |
| 11:15 - 11:45 PM | Morning Break: Check out of hotel if leaving today | |
| 11:45 - 12:30 PM | Small-Group Breakouts | |
| 12:30 - 1:30 PM | Lunch |
|
| 1:30 - 2:15 PM | Small-Group Breakouts | |
| 2:15 - 2:30 PM | Afternoon Break | |
| 2:30 - 3:30 PM | Reporting in from Breakouts & Tying It All Together | |
| 3:30- 4:00 PM | Wrap up/Any Other Business | |
| 4:00 PM | Conference Concludes |
|
Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted. All conference events will be held at the hotel unless otherwise noted.
Location and Travel:
- Publisher Forum US XIX will be held Aug 17, 2008, at the St. Julien Hotel in Boulder, CO.
- The nearest airport is Denver International Airport.
- Please plan to arrive on site no later than 5pm on Sunday evening, and to depart the conference venue no earlier 5pm on Wednesday.
Registration:
Since you're not logged in, we can't tell if you're elgible to sign up for this event. Please log in or register if you don't yet have an account here with AdMonsters.Attendance at Publisher Forum US XIX is open to senior leaders in online advertising operations and technology employed by online media publishing companies. Participation is by invitation and/or review and approval. Those seeking approval to participate should be at the Senior Manager, Director or VP level of seniority.
