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Publisher Forum US XVII is currently SOLD OUT

see also: sponsorship — agenda — Publisher Forum Overview

Publisher Forum US XVII was held Aug 19, 2007

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AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology.

AdMonsters bi-annual US Publisher Forums bring together 100 of the most senior leaders in online ad operations to address common issues facing the entirety of the advertising operations community in a unique round-table format.

Based on past attendance, we expect Publisher Forum US XVII to sell out. Please register as early as possible to secure your place at this event.

Agenda

The conference format for Publisher Forum US XVII will run three full days, beginning with a Sunday evening reception on Aug 19, 2007and concluding on Wednesday about 5pm.

The agenda for the Publisher Forum is comprised of attendee-led sessions on a wide variety of ad operations and technology topics.

Some topics already selected are:

  • Monetizing Remnant Yield & Inventory Management
  • Buy vs. Build Case Study looking at sales tools and Dart Sales Manager
  • Workflow Automation Challenges and Solutions
  • Building a Successful Ad Ops Team / Ad Ops Team Management


    • Examples of other topics include: ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.

    Further details on the agenda will become available as we approach the date of the conference. Please see the last US Publisher Forum conference agenda for an example: AdMonsters Publisher Forum US XVI

    About our Keynote


    Tarik Sedky - Young & Rubicam

    As Chief Digital Officer of Young & Rubicam, Tarik is responsible for accelerating Y&R’s growth in the digital space.

    Tarik re-joined Y&R after seven years in the digital and brand space. He left Y&R as SVP/Account Managing Director to run marketing for an Internet start-up. From there he joined management and technology consulting firm, Accenture, as Director of New Media. Most recently, Tarik was Managing Director, Client Services, for AtmosphereBBDO, the North American interactive arm of ad agency BBDO.

    Tarik began his career in public relations with Burson-Marsteller in his native Washington, D.C., working throughout North America. He left his role as Director of Operations in Montreal to pursue advertising and joined Young & Rubicam in New York in 1996.

    Tarik is a Stanford graduate and lives in Manhattan.

    Preliminary Agenda

    Sunday, August 19
    6:00 - 8:00 PM   Welcome Reception

    Monday, August 20
    8:00 - 9:00 AM   Breakfast
    9:00 - 9:30 AM   Welcome to AdMonsters
    9:30 - 10:00 AM   Attendee Introductions
    10:00 - 11:00 AM   Keynote Presentation:
    Tarik Sedky, Young & Rubicam Inc.
    11:00 - 11:30 AM   Morning Break
    11:30 - 12:30 PM   Member Session
    12:30 - 1:30 PM   Lunch
    1:30 - 2:00 PM   Organize Wednesday Breakouts
    2:00 - 2:45 PM   Half-Group Sessions 1
    AdOps Build v. Buy Case Study Wokflow Automation Challenges
    2:45 - 3:30 PM   Half-Group Sessions 2
    AdOps Team Management Inventory Management Solutions
    3:30 - 4:00 PM   Afternoon Break
    4:00 - 4:45 PM   Half-Group Sessions 3
    AdOps Org Structure & Best Practices Rich Media Challenges
    4:45 - 5:15 PM   Breakout Session Workshop
    6:00 - 8:00 PM   "Speed Dating" Reception
    8:00 - 10:00 PM   Dinner w/ Sponsors

    Tuesday, August 21
    8:00 - 9:00 AM  

    Breakfast
    9:00 - 10:00 AM  
    DoubleClick Platinum Sponsor Workshop
    10:10 - 10:55 AM   Sponsor Panel
    10:55 - 11:15 AM   Morning Break
    This is a good time to get your offsite activity gear from your room.
    11:15 - 12:00 PM   Sponsor Breakouts
    12:15   River Rafters Meet in Lobby
    Lunches will be boxed and ready for you. Please pick one up.
    12:15 - 6:30PM  

    Offsite Activities
    7:30 - 9:30 PM   Members' Dinner

    Wednesday, August 22
    7:30 - 8:30 AM   Breakfast
    8:45 - 9:30 AM   AdMonsters Group Business
    9:30 - 10:15 AM   Member Session
    10:30 - 11:15 AM   Small-Group Breakouts
    11:15 - 11:45 PM   Morning Break
    11:45 - 12:30 PM   Small-Group Breakouts
    12:30 - 1:30 PM  

    Lunch
    1:30 - 2:15 PM  

    Small-Group Breakouts

    2:30 - 3:30 PM   Tying it All Together: Report in from Breakouts
    3:30 - 4:00 PM   Wrap Up
    4:00 PM  

    Conference Concludes

    Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted. All conference events will be held at the hotel unless otherwise noted.

    Location and Travel:

    Registration:

    Since you're not logged in, we can't tell if you're elgible to sign up for this event. Please log in or register if you don't yet have an account here with AdMonsters.

    Attendance at Publisher Forum US XVII is open to senior leaders in online advertising operations and technology employed by online media publishing companies. Participation is by invitation and/or review and approval. Those seeking approval to participate should be at the Senior Manager, Director or VP level of seniority.

    Sponsorship

    Thank you to all our sponsors! Details on our sponsorship programs are available on our sponsorship page.

    Confirmed Sponsors

    Platinum


       

    Gold


                

    Silver


                               

    Bronze