Publisher Forum US XII
see also: sponsorship — agenda
AdMonsters XII was held February 27 - March 2, 2005 at L'Auberge Del Mar in San Diego, CA
This was our 12th U.S. AdMonsters conference, and in many ways our best yet. We expanded the agenda to a full three days, allowing more time for member presentations and break-out sessions, and we introduced our Monday evening Sponsor Round Table Reception -- both of which were a great success.
Attendance: Sold Out
This conference was sold out, and member registration closed before the deadline. We had 56 member attendees from About.com, Advance Internet, Allrecipes.com, AOL-TimeWarner, Ask Jeeves, AtomShockwave, Bell Canada, Bizjournals, Boston.com, Classified Ventures (Cars.com), CNET Networks, Discovery.com, eBay, Edmunds, Electronic Arts, EW Scripps, Friendster, IAC, IGN/Gamespy, Knight-Ridder Digital, MSN, MSN Canada, MSNBCi, MTV Networks, New York Times Digital, Nikkei, Reed Business Information, Reuters, Terra Networks, The Weather Channel, Trader Electronic Media, Travelocity, USA Today, Viacom, Wall Street Journal, Walt Disney Internet Group, Washingtonpost.Newsweek Interactive, WeatherBug, Whitepages.com, Yahoo!, and Ziff Davis Media.
Our next US conference is planned for August, 2005. If you are interested in attending future AdMonsters events as a member, please complete a membership inquiry.
Sponsorship
Thank you to all our sponsors! Details on our sponsorship programs are available on our sponsorship page.
Confirmed Sponsors
Platinum
Gold
Silver
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Final Agenda
The conference format for AdMonsters XII will run three full days, beginning with a Sunday evening reception and concluding on Wednesday at 5pm.
All conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted below.
Sunday, February 27
6:30 - 8:30 p.m. Welcome Reception -- cocktails and hors d' oeuvres (Lobby Terrace)
Monday, February 28
8:00 - 9:00 a.m. Breakfast (Pacific Terrace)
9:00 - 9:30 a.m. Welcome and Introduction (Crosby Ballroom)
9:30 - 10:00 a.m. Attendee Introductions
10:00 - 10:45 a.m. Ad impression counting standards and auditing (Yahoo)
10:45 - 11:15 a.m. Morning Break
11:15 - 12:00 p.m. Adware & spyware (AOL)
12:00 - 12:30 p.m. Ad operations system integration (Viacom)
12:30 - 1:30 p.m. Lunch (Pacific Terrace)
1:30 - 2:15 p.m. Making the case for ad operations headcount (NY Times)
2:15 - 2:30 p.m. Intermission
These sessions are open to sponsors as noted below:
2:30 - 3:30 p.m. Platinum Sponsor Workshop
3:30 - 3:45 p.m. Intermission
3:45 - 5:00 p.m. Gold and Platinum Sponsor Panel
6:00 - 8:00 p.m. Sponsor Round Table and Cocktail Reception (all sponsors; Polo Room)
8:00 - 10:00 p.m. Dinner (Pacific Terrace)
Tuesday, March 1
8:00 - 9:00 a.m. Breakfast (Pacific Terrace)
9:15 - 10:00 a.m. Industry trends in Rich Media (MSN) (Crosby Ballroom)
10:00 - 11:00 a.m. Ad serving software review and comparison (Discovery)
11:00 - 11:15 a.m. Break
11:15 - 12:00 p.m. Creative handling workflow (Disney)
12:00 - 12:45 p.m. Lunch (Pacific Terrace)
1:00 p.m. Members-only offsite event
8:00 p.m. Dinner
Wednesday, March 2
8:00 - 9:00 a.m. Breakfast (Pacific Terrace)
9:00 - 9:30 a.m. AdMonsters group business (Crosby Ballroom)
9:30 - 10:15 a.m. Technology Case Study: Falk ad serving (AtomShockwave)
10:15 - 10:40 a.m. Break
10:40 - 11:00 a.m. Streaming/video advertising (EW Scripps)
1:45 - 2:30 p.m. Moderated discussion - Late creative & Lead times
2:30 - 3:15 p.m. Breakout sessions
3:15 - 3:30 p.m. Breakout sessions report back
3:30 - 4:15 p.m. Moderated discussion - Ad operations organizations
4:15 - 4:30p.m. Closing business
4:30 p.m. Conference concludes
All conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted above.
Location and Travel
Del Mar is about 20 miles north of San Diego Airport (SAN).
Please plan to arrive in Del Mar no later than 6pm on Sunday evening, and to depart the conference no earlier 5pm on Wednesday.
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